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NABE Webinar: Permission to Win When Nothing is Certain
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When: February 12, 2019
1:00 PM Central
Where: United States
Contact: Emma Buell

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Permission to Win When Nothing is Certain

Mark your calendars for a webinar presented by Mary Byers! Join Mary as she explores thought-provoking concepts designed to help you as a bar association professional keep your association's edge.  What should you do when you are being outpaced by change? Or when your member market has changed significantly (and your association hasn’t)? Or when your very existence is threatened? Glenn Allen, co-founder of Open Table says, “Breakthroughs in business don’t follow set formulas. We must continually explore options, test and modify our assumptions based on results and feedback. Then, we can adapt to what we experience and learn.”

Rigorous experimentation and planned leaps allow an association to lead and adapt consistently while still meeting the day-to-day demands of the organization. During this program you’ll learn:

  • Promoting experimentation so volunteer leaders come to expect it

  • How pricing and packaging experiments are essential to your future

  • How to harness a 90-day sprint to create move-ahead gains

  • How tacking a member challenge head-on created a leap for one agricultural association

About Mary

Mary helps associations remain relevant in an increasingly competitive environment. The author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations, she's worked with a wide variety of associations (both individual membership and trade groups) and helps volunteer leaders and staff alike create viable and sustainable futures.

National Association of Bar Executives
c/o ABA Division for Bar Services
321 N. Clark St., 17th Floor
Chicago, IL 60654
(312) 988-5408