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NABE - News of Interest: Member Service

The Importance of Getting Member Input

Tuesday, May 28, 2019   (0 Comments)
Posted by: Emma Buell
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“When it comes to obtaining customer input, executives often think a multiple-choice survey will be the most cost-effective option…don’t let them become an excuse for not talking to the customer.” Insights from the Harvard Business Review on why surveys shouldn’t be a substitute for talking to your members.

National Association of Bar Executives
c/o ABA Division for Bar Services
321 N. Clark St., 17th Floor
Chicago, IL 60654
(312) 988-5408

emma.buell@americanbar.org