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NABE - News of Interest: Member Service

Email Effectiveness

Friday, November 15, 2019   (0 Comments)
Posted by: Emma Buell
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How much email is too much email? According to the Smooth the Path blog, “During the first three weeks, members also learn whether they should read or ignore our emails. When emails are timely and value-packed, members look forward to them. But when messages are dull, demanding, long, and pleading marketing messages, they start habitually ignoring emails.” Read the article here.

National Association of Bar Executives
c/o ABA Division for Bar Services
321 N. Clark St., 17th Floor
Chicago, IL 60654
(312) 988-5408

emma.buell@americanbar.org