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NABE - News of Interest: Member Service

Don't Ask Members What They Want

Friday, December 13, 2019   (0 Comments)
Posted by: Emma Buell
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Associations Now suggests that instead of asking members what they want and putting the onus on them, “Asking questions such as, ‘What are your most important goals in your profession or industry that you’re having trouble achieving? And/or what are the problems you’re having on a day-to-day process that you can’t seem to solve?’ creates an opportunity for associations to provide more value.” Read more here.

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