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NABE - News of Interest: Miscellaneous

The Revitalization of Print Advertising

Friday, October 16, 2020   (0 Comments)
Posted by: Emma Buell
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Considering an online-only approach? You may want to reevaluate your options post-pandemic. According to branding consultant Larry Light in this Forbes article, print advertising in newspapers is on the rise. Light said, "Brand trust cannot be reduced to simplistic, sunny slogans. Carefully worded and crafted full-page print ads may be a media turning point that will last." Read the full article here.

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