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November 2016 Webinar Recording

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November 2016 Webinar Recording - A Podcaster's Guide to Podcasting

What happens when you have a shoestring budget, a lot of ideas, and want to communicate more effectively with your members? You launch a podcast! In this webinar, Craig Sorrell will take you though the journey of his own successes with podcasts, including some mistakes he learned along the way. Learn how to start your own podcast, and even learn some advanced techniques to make your voice flourish in a world of on-demand entertainment. Craig will discuss everything from basic set up to hosting  Explore how you can leverage this tried-and-true, old-is-new communications format — and generate revenue along the way.


Craig has seen numerous shifts in the way the world communicates in his 13 years in the industry. From social media to print ads and email, podcasts, and videos, Craig has told stories and analyzed trends.  Working both for and with associations, Craig’s analytical marketing approach has led to many successful membership and product campaigns that have lasted for years.  With a BS in Environmental Science from the University of Mary Washington, marketing has now become a science to Craig. He doesn’t just notice trends but analyzes them through experimentation and data.  In his downtime, Craig finds pure joy in comic books, podcasting, and new colored pencils to draw comic art for his daughter.

National Association of Bar Executives
c/o ABA Division for Bar Services
321 N. Clark St., 17th Floor
Chicago, IL 60654
(312) 988-5408